I like it because it's random and kind of has a "ransom note" quality. The messy spatters are really fun, as are the funky angles and varying sizes. Mix in caps with the lowercase adds even more fun, like in this flyer I made for my church:
I used it as part of my title in this scrapbook page. I created this page as part of a "speed scrap" challenge, and I combined two of the instructions, use a font and an alpha for the title and use a spatter or splat, and used a spattered font.